"By using SEO practices in creating YouTube videos, a person can produce a resource that is more discoverable. The connection between videos, specifically YouTube, and search engines is important because YouTube content popularity can influence search engines to boost the ranking of associated web content as well...."
Show me: Getting YouTube videos to your students through SEO
Social Media: The academic library perspective
"Search Engine Optimization is the practice of entering your information in a format that Google's crawlers will understand..."
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